About

Ten years ago I started my Bachelor in Texts & Copy at Westerdals advertising school, and I have since worked with all kinds of communication, PR, start ups and advertising agencies.

My experience includes working with big brands such as Coca-Cola, Plan International, Red Cross, Norwegian, Mills, ATEA, the TV-aksjonen, UNICEF, Fretex (the Salvation army), IKEA, Gilde, BI Norwegian Business School, AV-OG-TIL, Kari Traa, Supermarket chain MENY etc. In my work I have been fortunate enough to work on campaigns that have create actual change in our society. Like “Stop the Wedding” for Plan Norway and the blood donor campaign “Make Klara Great Again” for the Red Cross which generated over 5000 new blood donors.

I have a strategic brain and a knack for conceptual thinking, but my heart beats for communication that really makes a difference.

I particularly like to find out why people do what they do, and create communication based on these insights. I am passionate about trends (big and small), new technology, computer-driven insights, talking to people and understanding what drives them.

I believe that a broad understanding of the customer, is always the starting point for making relevant communication. This is an approach to marketing that I find to be particularly successful in new digital media.

In new media you can’t lean only on paying for people’s attention, you have to be relevant. I love the internet and how democratizing it is. There are no longer a few leaders able to “talk to the small ones”, if you are lucky you can talk to people. On social media, everyone has a voice.

I believe that one must always continue to learn. No one is born World champion, but anyone can take responsibility for their own growth.

When I am not working I usually try to experience something new (but it can be a small thing, like a new book I have been longing to read). I am from Gothenburg, but I have had my base in Oslo since 2006. Loving it here but not constricted to stay, life is an adventure!

One more thing …

I am also a big foodie! So if you like some creativity in the Kitchen as well, then check out Ketolivet on Instagram! https://www.instagram.com/ketolivet/

Jury Duty:

Gullblyanten 2018
Gulltaggen 2018
Vixen Blog Awards 2017
Gullkalven hovedjury 2016 & 2017

Award-winning work

Gullblyanten 2020

  • Silver, Online film, “Gjenbruksleken”/Remember or Recycle for Fretex
  • Silver, Activation, “Gjenbruksleken”/Remember or Recycle for Fretex

See the case here


Gullblyanten 2019
Diploma, sound & radio. “Sølvguttene synger julen inn” for Fretex.

See the case here


Sølvmikken 2019
Best radio spot in Norway for December for Fretex

See the case here


Stopp Bryllupet 2015
#StopTheWedding PLAN NORWAY

See the case here

Global Sabre Awards 2015
Bronze – third best campaign in the world

Sabre Awards 2015
Platinum Sabre Award for best in show Diamond Sabre Award for Measurement and Evaluation

Gold Sabre Award for Institutional Image in2Sabre Gold x 2 for innovation

D&AD Wood Pencil / White Pencil
Creativity for Good / Advertising & Marketing Communications – Not for Profit

DMA Echo Awards 2015
Bronze in Not For Profit

Cannes Lions 2015
(Shortlist) Promo and Activation-Charities (incl. Fundraising, Donations & Appeals)

Plus various national awards like Best in show Gullkornet and winner at SPOT-event.


Gullkornet 2014
Winner – Product launch of the year

See the case here


Gullblyanten 2012 (student)
Diploma – Fretex radiospot


Manuskonkurranse for ditt2062.no (student)
Winner. The script that won was turned into a short film that was awarded an Amandus, 2012.

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