HOW MANY GLASSES CAN YOUR CHILD HANDLE?

With the movie about 10-year-old Malin talking about how many glasses of alcohol his father drank on Christmas Eve, we hit a nerve that engaged big on social media.

The film was part of the “drinking sensible”-organization AV-OG-TIL’s Christmas campaign, where we asked “How many glasses can your child handle?”. This question caused many to both reflect, talk about and become aware of their own alcohol consumption when children are present.

When Christmas started, the movie, based on a true story, had close to two million views, and nearly 25,000 had shared it with practically no spending money. In total, the film appeared in the Facebook feed to almost 2.8 million people, which is almost everyone in Norway who uses Facebook monthly. We also achieved extensive press coverage.

“41 percent of Norwegians believe that the campaign helped to change their own alcohol habits when children are present.”

YEAR
2016
CLIENT
AV-OG-TIL
WHAT?
PSA

Results